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PLUME LABS

Social Campaign

Pigeon Air Patrol

BRIEF

Create a campaign to raise awareness around how dangerous levels of pollution in our cities are affecting the nation's health, backed by data from Plume Labs technology.

CONCEPT

We made pigeons the hero of our campaign by using their unique skills to monitor and feedback pollution data to curious Londoners.

Curating a selection of humanized, witty and relatable pigeon characters we published live pollution feedback via twitter in fun, digestible pieces of content.

Case Study Film

Pigeon Personas

THE MAVERICK

COCO

From South London, she hung out on the streets of Peckham while growing up and learnt to fend for herself.

THE HIPSTER

JULIUS

From East London. Wishes instead of his wings he had a beard and a fixed-gear bicycle.

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THE INTELLECTUAL

NORBERT

A slightly posher pigeon from North of the river, used to a more sophisticated style of bread.

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Twitter Info Cards