NIKE LONDON

Social Activation

Nothing But Fe/nomenal

BRIEF

Promote the new Nike Fe/nom Sports Bra with creatively led shoppable posts on Instagram. 

CONCEPT

Inspired entirely by the ground-breaking technology of the sports bra, we created a mini-campaign under the Nike London lens to showcase the benefits of the all flyknit construction, helping women fulfill their sporting goals in the journey to being Fe/nomenal.

The Product

Social Film