Header GHD.png

GHD

Intergrated Christmas Campaign

God's Gift To Queens

BRIEF

To create an integrated campaign promoting the Christmas edition of premium Platinum Plus stylers. The campaign also had to communicate ghd's brand community name of 'queens'.

TALENT

Director - Charlotte Rutherford

Photographer - Charlotte Rutherford

Producer - Micki 

CONCEPT

Showcase the Platinum Plus as the best styler on the market and the perfect Christmas gift fit for hair royalty. Following our three modern-day Queen's through relatable Christmas-themed moments using the Platinum Plus to transform their luscious locks.

Campaign Film

Instagram Tease / Youtube 6 Second Pre-role Ads

Campaign Stills

Adcept 03.png
Bus Poster.png
Adcept 02.png

Instagram Memes

Screenshot 2021-05-06 at 20.00.33.png

Shoppable Instagram Story

Hair Cinemagraphs

Behind The Scenes Film