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Intergrated Christmas Campaign

God's Gift To Queens


To create an integrated campaign promoting the Christmas edition of premium Platinum Plus stylers. The campaign also had to communicate ghd's brand community name of 'queens'.


Director - Charlotte Rutherford

Photographer - Charlotte Rutherford

Producer - Micki 


Showcase the Platinum Plus as the best styler on the market and the perfect Christmas gift fit for hair royalty. Following our three modern-day Queen's through relatable Christmas-themed moments using the Platinum Plus to transform their luscious locks.

Campaign Film

Instagram Tease / Youtube 6 Second Pre-role Ads

Campaign Stills

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Instagram Memes

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Shoppable Instagram Story

Hair Cinemagraphs

Behind The Scenes Film