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BREAST CANCER NOW

Integrated Campaign

#MakeAStatement

BRIEF

Create a cohesive campaign for the Fashion Targets Breast Cancer collection, designed by multiple retailers for a variety of different consumers and demographics.

CONCEPT

We created a cohesive creative platform that empowered women to talk about the effects of breast cancer on people's lives and how fashion can be a strength within that journey. We challenged our retailers, models, and consumers to all come together, fight with fashion, against breast cancer with #MakeAStatement.

TALENT

Photographer - Leonn Ward

Producer - Maisie Willhougby 

Campaign Statement / Manifesto

Campaign Stills / Statement Pieces

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