BREAST CANCER NOW
Create a cohesive campaign for the Fashion Targets Breast Cancer collection, designed by multiple retailers for a variety of different consumers and demographics.
We created a cohesive creative platform that empowered women to talk about the effects of breast cancer on people's lives and how fashion can be a strength within that journey. We challenged our retailers, models, and consumers to all come together, fight with fashion, against breast cancer with #MakeAStatement.
Photographer - Leonn Ward
Producer - Maisie Willhougby